Larry Lettieri Joins A&R Edelman as Senior Director
SAN MATEO, Calif., Feb. 14, 2005—A&R Edelman, one of the nation's leading independent technology PR firms, today announced that Larry Lettieri has joined the company as a member of its senior staff. Lettieri brings more than 20 years of experience in technology industry communications as a public relations professional and journalist. He will work closely with A&R Edelman's enterprise software clients to help drive PR initiatives and expand brand recognition.
"Larry brings deep expertise in enterprise software and technology to A&R Edelman, built on years of senior communications roles in the technology blue-chips. His journalistic perspective supports A&R Edelman's important role as media advocates, serving the editorial community by understanding reporters' needs and delivering compelling ideas," said Bob Angus, president and managing partner of A&R Edelman. "His diverse skills, quick mind and passion already are making him an important resource for his team and clients."
Prior to joining A&R Edelman, Lettieri served as executive communications manager and speechwriter at Hewlett-Packard Co. There he created themes to write keynote addresses and drove development of content for customer presentations. Preceding that, Lettieri spent 10 years with Sun Microsystems where he held a number of executive public relations positions focusing on outreach strategies. As the director of enterprise systems public relations at Sun, Lettieri developed and managed media strategies for the introduction of Sun's server, workstation and network systems products.
Lettieri also worked as a reporter and managing editor for several high-tech publications, covering a broad range of topics from microprocessors to disk drive technology.
About A&R Edelman
A&R Edelman is a team of communications professionals and creative thinkers working with clients to raise visibility, build momentum and increase market advantage. The agency's clients are among the industry's most innovative and closely watched companies, from groundbreaking start-ups to industry leaders such as Adobe and palmOne Inc. A frequent winner of industry awards for its client PR campaigns, A&R
Edelman was named Mid-sized Agency of the Year 2004 by PR Week and Agency of the Year in 2001 by Adweek's Technology Marketing magazine. A&R
Edelman also recently ranked fourth in the "Best Agencies to Work For" survey conducted by the Holmes Report.
With staff in Silicon Valley, New York, Denver and Portland, A&R Edelman offers complete public relations and investor relations programs, representing technology companies in enterprise software infrastructure, security, mobile and wireless, digital publishing and consumer technology markets.