San Mateo, Calif., August 4, 2003—In a sign of renewing growth in the technology PR sector, A&R Edelman, Silicon Valley's largest public relations agency*, today announced it has added three new companies to its growing client roster. Extreme Networks, Inc. and Coherent, Inc., both of Santa Clara and public companies, and STSN, Inc. of Salt Lake City have hired A&R Edelman to help drive their respective business goals and create buyer interest in their newest products and services.
"Extreme Networks, Coherent and STSN are emblematic of the spirit that powers the technology industry," said Bob Angus, president and managing partner of A&R Edelman. "Each was founded on innovation and each continues to prosper today because of a dedication to creating ground-breaking technologies that serve real business needs."
Extreme Networks, which markets its award-winning network switching solutions in more than 50 countries, engaged A&R Edelman for the agency's in-depth knowledge of the data networking industry, its strong ability to communicate the value of data networking in business terms, and its proven track record for generating coverage within both trade industry and business publications.
"Extreme Networks sought an agency that could partner with us and help realize the best return on its marketing resources. A&R Edelman's independence and specific expertise in data networking made them an obvious choice," said Valerie Bellofatto, senior director of corporate communications at Extreme.
For additional information on Extreme, go to www.extremenetworks.com
Founded in 1966, Coherent is pioneering Silicon Valley company and a world leader in providing photonics based solutions to the commercial and scientific research markets. Coherent sought an agency that could work with its investor relations team to generate high-level business coverage of Coherent.
"A&R Edelman has a reputation for communicating complex topics to the business media in a simple, yet compelling manner," said Peter Schuman, director of investor relations at Coherent.
For more information about Coherent, visit the company's Web site at www.coherent.com
STSN, a provider of wired and wireless high-speed Internet access and other IT services to the hotel & hospitality market, awarded its business to A&R Edelman because of the agency's demonstrated understanding of the networking and service provider markets and its proven track record of maximizing coverage and building credibility for startups.
STSN's solutions provide increased productivity and connectivity options to business travelers worldwide with secure, easy-to-use, high-speed data connections in more than 530 hotels in North America, Western Europe and the Asia-Pacific region including more than 165,000 guestrooms and 5,000 hotel meeting rooms.
"A&R Edelman showed us they not only had a firm grasp of the market and the press' interests, but also a level of enthusiasm for STSN that we expect from a partner. They are helping us catch and leverage the wave of press and industry analyst interest in Wi-Fi hotspots to tell the complete STSN story to our target market of business travelers," said Sandra Richards, marketing director at STSN.
To access a list of STSN-enabled hotels, visit www.stsn.com
About A&R Edelman
A&R Edelman is a team of communications professionals and creative thinkers working with clients to raise visibility, build momentum, and increase market advantage. The agency's clients are among the industry's most innovative and closely watched companies, from groundbreaking start-ups to industry leaders such as Adobe and Palm Inc. A frequent recipient of industry awards for its groundbreaking public relations programs, A&R
Edelman also was named agency of the year in 2001 by Adweek's Technology Marketing magazine, and named one of the industry's top 10 places to work by the Holmes Report.
With staff in Silicon Valley, New York, Los Angeles, Denver, Portland, and Durham, N.C., A&R Edelman offers complete public relations and investor relations programs, representing technology companies in enterprise software, infrastructure, security, mobile and wireless, digital publishing and consumer technology markets.
*A&R Edelman was ranked No. 1 by the Silicon Valley/San Jose Business Journal, published April 25, 2003 and the San Francisco Business Times, published on August 1, 2003.